Having worked over eight years in the management area of the service industry in Brazil (Sales Manager in Hotel industry), I felt it was time to extend my education by undertaking a Master’s degree in Marketing at Griffith University. This was when my life in Australia began. Completing this degree, I was offered a scholarship to continue my studies by undertaking a Master’s in Marketing with Honours in the field of Social Marketing. I decided to take the challenge and completed my Honours’ degree with First Class Honours. During this time, I had the opportunity to work in various social marketing projects, and got to know more about this amazing world of using commercial marketing tools to influence behaviour change for the better. I ended up falling in love with Social Marketing. Well, how not to? I am currently holing two scholarships to undertake a Doctoral degree (Ph.D.) in Social Marketing @ Griffith, at Griffith University. My research fascination involves understanding the magic that happens in behaviour change. How does it happen? What are the behaviour change key causal determinants? What are the factors of influence? Well, while I try to find my answers through my research thesis, I also spend my time working in different research projects and teaching courses of Marketing as a Sessional Tutor at Griffith University.

Please contact me to start a conversation.